What if a car company founded onall of a sudden decided to stop selling cars to those people at consumer-friendly prices? Isn’t selling cars kind of the point of having a company that builds them? Well, maybe not so much, if a report published Monday by Electrek is to be believed.
Tesla — and its outspoken CEO Elon Musk — have been making some pretty wild claims about the efficacy of its self-driving technology and the impact that it will have on the world. When we say impact, we’re not talking about reducing traffic or pollution — not in this instance anyway. We’re talking about the idea of car ownership. If Musk has his druthers, Tesla will totally change the way it does business when (read: if) it solves the complex technical problems of fully autonomous cars.
During the, Musk talked about having able to be summoned through an app, some of which will belong to customers but the bulk of which will be off-lease cars. Tesla would put these off-lease vehicles to work rather than putting them back on sale as used vehicles.
The next step of that plan — and the one that coincides most neatly with Musk’s other statements regarding Teslas and how they’re appreciating assets — would be to stop selling cars to consumers at all, at least at current prices. Under this new (and hypothetical) system, you could go and buy a Tesla, but you’d be paying significantly more because that car would be worth more to the company as a “robotaxi.”
This means that a Model 3 that you buy for $50,000 today would have to cost well into the six-figure range to balance out for Tesla if we go by Musk’s estimate that a self-driving Tesla working as a robotaxi would bring in close to $330,000 over its lifespan. Add in the costs that Tesla could rid itself of if it ditched its retail sales model, and things start to look a lot different.
Now, with all that said, the whole plan hinges of Tesla being able to bring to market a fully-functional, safe and reliable. Musk has stated that the company is close to meeting this goal, from a technological standpoint anyway. However, his reputation for making massive, sweeping statements about world-changing technology being right around the corner and then fudging the timeline .
Tesla didn’t immediately respond to Roadshow’s request for comment.