WarnerMedia is pushing even more aggressively into streaming by releasing every single movie in 2021 simultaneously on HBO Max.
There are some limitations to the new business model. The movies will only stream on HBO Max for one month before leaving the platform for a period of time. They will also play in theaters, keeping the relationship with movie theater distributors like AMC and Regal. The plan is to run this experiment for one year.
The movies Warner Bros. is planning to release include: The Little Things, Judas and the Black Messiah, Tom & Jerry, Godzilla vs. Kong, Mortal Kombat, Those Who Wish Me Dead, The Conjuring: The Devil Made Me Do It, In The Heights, Space Jam: A New Legacy, The Suicide Squad, Reminiscence, Malignant, Dune, The Many Saints of Newark, King Richard, Cry Macho and Matrix 4. All films will be released in 4K Ultra HD and HDR.
“We’re living in unprecedented times which call for creative solutions, including this new initiative for the Warner Bros. Pictures Group,” said Warner Bros. CEO Ann Sarnoff. “No one wants films back on the big screen more than we do. We know new content is the lifeblood of theatrical exhibition, but we have to balance this with the reality that most theaters in the U.S. will likely operate at reduced capacity throughout 2021.”
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