Universal Pictures releasing current titles on VOD amid coronavirus

Since going out to the movies is no longer really an option, Universal Pictures is bringing the movies to you.

The studio announced Monday that its current releases — including The Invisible Man, The Hunt, and Emma, plus the upcoming release Trolls World Tour — will be made available on-demand as early as Friday, March 20. Per CNN, the titles will be available to rent on-demand for $19.99 for 48 hours in the U.S.

The Invisible Man had hit theaters Feb. 28, The Hunt on March 13, and Emma on Feb. 21. Trolls World Tour was scheduled to open April 10. 

In a statement (via The Hollywood Reporter), Universal Pictures cited “the rapidly evolving and unprecedented changes to consumers’ daily lives” as the reason for the decision.

“Rather than delaying these films or releasing them into a challenged distribution landscape, we wanted to provide an option for people to view these titles in the home that is both accessible and affordable,” said the company.

“We hope and believe that people will still go to the movies in theaters where available, but we understand that for people in different areas of the world that is increasingly becoming less possible.”

The company clarified that day-and-date releases would not be a blanket policy for their titles going forward, and that they would continue to monitor the situation as it evolves.

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