It’s not fair to say “now or never” with Amazon. But right now, it’s more like “now or… closer to Black Friday.” That’s because the bigsale is in its final hours — it ends at midnight PT tonight — and once it ends, you likely won’t see Amazon’s full range of Kindle e-readers discounted again anytime soon. That product line is down to just 3 products: The entry-level Kindle, the Kindle Paperwhite and the luxe Kindle Oasis. The Kindle Paperwhite, now fully waterproof and the best value in the Kindle line, is selling for $85 (8GB version). That’s $45 off its list price and the best price we’ve seen to date for this model. The same is true for the new entry-level Kindle and the top-end Oasis, though the discounted model is different from the .
Along with the price cuts, here’s how Amazon is sweetening the pot:
Trade-in offers: Amazon is offering further price cuts on new Kindles if you trade in your old model. Techhnews’s Dan Ackerman, for instance, traded in 2 old Paperwhites for $25 each, and got an extra 25 percent off a new Oasis, bringing his final cost down to under $100 (from $175). (There are great, too.)
E-book credits: New Kindles sold during Prime Day include a $5 e-book credit.
Kindle Unlimited: A 3-month free trial of Kindle Unlimited is also included with these new Kindles. The service offers unlimited access to more than a million books, magazines and Audible audiobooks. It’s $10 per month thereafter.
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Save up to $50 on Kindle Paperwhite, plus get a $5 eBook credit and three months free Kindle Unlimited, starting at just $85 (for the 8GB model). That’s the best price we’ve seen for the latest-generation Paperwhite.
The new entry-level Kindle has a built-in light now but doesn’t have the same high-resolution screen as the step-up Kindle Paperwhite. Nor is it waterproof. Still, it’s a perfectly decent e-reader for $60. That’s $30 off its list price, plus you get a $5 eBook credit and three months free Kindle Unlimited.
Amazon recently announced a slightly updated version of its flagship Kindle Oasis e-reader that’s due to ship on July 24. The new model has a color temperature adjustable light. But if you can live without that, you can save up to $75 during Prime Day on the Kindle Oasis 2017.
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