Sweden will no longer let random Swedes control an official Twitter account — a project that’s been running since 2011.
When the Curators of Sweden project wraps up at the end of September, more than 365 people will have run the @sweden account for a week each. The account has sent 196,000 tweets and accumulated 146,000 followers.
Those in control of the account — residents of Sweden and Swedish citizens abroad — have been largely free to write whatever they want, as long as they don’t break the law, promote a commercial brand or appear to be a security threat.
Its first curator, Jack Werner, earned himself the nickname “the masturbating Swede” after some frank tweets about his leisure activities, The New York Times noted in 2012.
A 2012 curator, Sonja Abrahamsson, caused controversy by asking a question with anti-Semitic undertones, according to the Guardian.
In 2017, curator Max Karlsson decided to correct President Donald Trump when Trump suggested that a major security incident had taken place in Sweden.
“Hey Don, this is @Sweden speaking! It’s nice of you to care, really, but don’t fall for the hype. Facts: We’re ok!” Karlsson tweeted.
Erik Hansson, a Swede living in Germany, is currently running @sweden. He works as a translator and has been tweeting regularly about languages and translation.
The Swedish account inspired a similar one for Ireland in 2012, now in its 339th week.
The Curators of Sweden is run by the Swedish Institute, a public agency that works to increase the “outside world’s confidence and interest in Sweden.” The institute didn’t immediately respond to a request for comment.
Taking It to Extremes: Mix insane situations — erupting volcanoes, nuclear meltdowns, 30-foot waves — with everyday tech. Here’s what happens.
Fight the Power: Take a look at who’s transforming the way we think about energy.