Nike Adapt BB self-lacing shoes can get firmware updates with your phone

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Nike

Nike’s newest self-lacing shoe unveiled Tuesday, the Adapt BB, sounds so much like a fitness tracker. Apart from being able to tie your shoes Back to the Future-style, it can pair up with your phone for firmware updates and adjust itself based on your movements.

Nike says the shoe has a custom motor and gear train that is able to sense the tension needed by the foot and adjust itself accordingly to keep a snug fit. And if you don’t want the automatic adjustments, the wearer can either manually adjust on the shoe itself or using the Nike Adapt app on a phone.

Techhnews’s Alfred Ng is at Nike’s event, and in his quick hands-on with the shoes found that they can use a charging mat to power up, can change colors and the wearer can use them without the app if they would like.

And yes, Nike is collecting the data from the sneakers, which the company says is being used to provide “personalized guidance.”

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