Netflix increased the cost of its UK subscriptions for the first time in two years, with its standard plan costing an extra £1 (around $1.25) a month.
This plan, which is the streaming service’s most popular option, now costs £9 ($11.30) for new subscribers. It allows for two simultaneous streams and HD video.
The premium option, which lets you have four streams at once and ultra-HD video, jumped £2 ($2.50) to £12 ($15). The basic SD-only subscription stays the same at £6 ($7.50).
The increases will hit the 10 million existing UK subscribers “over the coming weeks,” The Guardian reported Thursday. The companyback in January; Americans pay $9, $13 and $16 depending on their choice of plan.
The price hike reflects “the significant investments” Netflix made in new— like the upcoming and — it told the BBC.
Netflix didn’t immediately respond to a request for comment.