MoviePass’ promise of a movie every day for $9.95 a month is about to change.
MoviePass just announced that it’s rolling out its peak pricing starting today. The new policy will charge you extra if you plan on seeing a popular movie during a sought-after time slot. In the example given, MoviePass shows how it would charge $3.43 to seeduring a peak time.
MoviePass indicates which movies are affected by peak pricing by including a red lightning icon above the specific showtime. MoviePass will also warn that a movie may enter peak pricing with a gray lightning icon.
Unhappy about paying more? MoviePass says every subscriber will be able to waive one peak fee per month.
MoviePass says that the specific showings and movies affected by peak pricing will vary case by case. The amount charged will also vary based on the film or showtime’s popularity. We previously heard that, but the example included shows that MoviePass may charge more.
For more on peak pricing you can check out MoviePass’ FAQ here.