Disney unveiled the name of its streaming service slated to launch next year, dubbing it Disney+, and announcing that it will include a live-action Marvel series about the Avengers character Loki.
Disney, swelling with its takeover of much of 21st Century Fox, is fortifying itself as the Hollywood’s behemoth with the ammunition to battle deep-pocketed tech companies like Netflix, Apple and Amazon. Those companies have eye-popping budgets pouring money into TV and film production.
Next year, Disney plans to launch a streaming service to rival to Netflix. In anticipation for launching its own streaming service, Disney told Netflix last year that it would end its partnership that gave Netflix its blockbuster movies to stream. Disney plans for its family-friendly movies to go on its forthcoming streaming service, along with a slate of original exclusive programs.
Earlier this year, the company also launched, a sports-focused video subscription.
As part of Disney’s Fox takeover, the company is set to hold a controlling share of video-streaming service Hulu.