Jony Ive distanced himself from Apple as Tim Cook took over, report says

Apple design chief Jony Ive’s departure marks the end of the Steve Jobs era. 


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News last week that Apple design chief Jony Ive is leaving the company later this year came as a surprise to many. But Ive has been distancing himself from the company for several years as Apple shifted focus under the leadership of CEO Tim Cook, The Wall Street Journal reported Sunday. 

Ive reportedly grew frustrated with Cook, who was more focused on business operations than the product design process, according to the Journal. This reportedly led him to withdraw from routine management of the company’s design team. 

Ive’s need to redesign non-Apple products is largely seen as the end of the Steve Jobs era. During his nearly 30 years working for the tech giant, Ive designed several of the company’s most memorable hardware products, including the iPhone and iMac, and had a hand in other significant projects as diverse as iOS 7 and Apple Park.

Ive plans to form an independent design firm and keep Apple as a primary client. Design team leaders Evans Hankey, vice president of Industrial Design, and Alan Dye, vice president of Human Interface Design, will report to Jeff Williams, Apple’s chief operating officer, according to a press release from Apple. 

Apple didn’t immediately respond to request for further comment. 


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