We don’t typically cover executive moves at Techhnews, but this one might pique your curiosity: Apple has poached Google’s former head of AI and search to help fix Apple’s Siri voice assistant.
Technically, the poaching part happened three months ago, but on Tuesday the other shoe has dropped: As spotted by Bloomberg’s Mark Gurman, Apple’s Leadership page now lists Giannandrea as “Apple’s chief of machine learning and AI strategy.” The page specifically says he’s responsible for Siri, as well asteams.
Notably, Giannandrea reports directly to Apple CEO Tim Cook.
If you ask Techhnews’s reviewers — or honestly, many other reviewers across the industry — Siri could kinda use some work. “Siri has a lot of maturing to do before it can compete with Alexa or Google Assistant,” Megan Wollerton.
“The underlying [Google Assistant] platform is so much more expansive, accurate and knowledgeable than Siri,” Jessica Dolcourt saidlast August.
According to Strategy Analytics, Apple’s HomePodfor smart speakers in the first quarter of 2018, however.
Apple declined to comment.