Facebook’s first AR glasses will be Ray-Bans, coming next year

Facebook says its first pair of consumer augmented reality glasses will be releasing next year, CEO Mark Zuckerberg announced during the opening keynote of its all-virtual Facebook Connect conference. The company has talked for years about its plans to build an AR device that resembles a standard pair of glasses, and now the company says it’s working with Ray-Ban maker Luxottica to design the frames, confirming rumors last fall that the company had partnered with the Italian eyewear brand.
We don’t have any details on what Facebook’s AR glasses will be called, what they look like, or how much they might cost. But AR glasses designed to look like a standard piece of eyewear have become more common in recent years, with companies like the North (now owned by Google) and Nreal developing pretty impressive devices. Meanwhile, all the major tech giants — including Amazon, Apple, Google, and Intel, and others — have either already released AR glasses or are said to be working on them.
Beyond thrilled to finally share a sneak peek of our Facebook partnership with Ray-Ban! Our first smart glasses will launch next year, and that’s just the beginning… The future will be a classic and it’s coming in 2021 pic.twitter.com/l9992ZQGoy
— Hugo Barra (@hbarra) September 16, 2020
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