Comcast may walk away from its bidding war over Fox’s entertainment assets.
Comcast won’t raises its offer for Fox to counter Disney’s $71.3 billion agreement, according to CNBC. Comcast will reportedly focus on its pursuit of UK’s Sky television instead. Last week, Comcast raised its offer for Sky to $34 billion.
21st Century Fox, home to popular franchises like X Men, Deadpool, Ice Age and The Simpsons, agreed to Disney’s bid for $71.3 billion earlier in June, rejecting Comcast’s $65 billion offer.
Comcast bid on Sky television against Fox around the same time. Fox reportedly topped Comcast’s offer in July at $32 billion. Fox already owns nearly 40 percent of Sky, and had been attempting to take full control.
Comcast didn’t immediately respond to a request for comment.