CES 2019 may not officially start until Tuesday, Jan. 7, but the Sunday and Monday before doors open play host to some of the biggest announcements from the world’s largest consumer electronics show. In fact, Monday, Jan. 6, is packed to the gills with at least a dozen press conferences — Samsung takes its turn at 2 p.m. PT sharp (5 p.m. ET, 10 p.m. UK).
You can watch the complete press conference live here — as part of Techhnews’s all-day livestream video coverage from Las Vegas.
What to expect from Samsung at CES 2019
Samsung was one of the first brands to break away from announcing all its flagship products at CES. For example, in November, it teased its first foldable phone design at a developer conference in San Francisco, and the brand is rumored to have a separate standalone event to launch the Galaxy S10, its anticipated marquee phone for spring 2019. However, phones are only one part of Samsung’s portfolio. TVs, laptops and appliances like refrigerators and washing machines are also part of Samsung’s electronics kingdom.
Here’s what we think we will and won’t hear at CES.
New Samsung TVs
You’d better believe we’ll see a new Samsung TV here. Samsung and LG always go head to head on screen tech. Last year, Samsung introduced, a 146-inch modular “TV” with screen technology. Micro-LED competed with OLED for terrific picture quality and outstanding brightness, but promises less
This year, Samsung could introducewith the same MicroLED screen tech, though perhaps not for consumers quite yet.
And in a surprise announcement, Samsung has already confirmed that— the first such integration of Apple tech into third-party TVs.
New laptops and monitors
You can always count on Samsung to bring its laptop game to CES. One prevalent rumor touts 4K OLED panels for 2019 laptops. These would be brighter and thinner than LCD panels, bringing those deep blacks and bright whites that OLED is famous for. However, the panels, which Samsung has a history of making in-house, would potentially cost more, too.
Ahead of the show, the electronics giant announced a pair ofthat lie flat against your wall like a wallpaper TV and can arc straight down to rest right on the desk. Samsung is sure to talk up both 27- and 32-inch models.
CES 2019 preview:
New smart home appliances? Bixby Voice?
Appliances like new refrigerators and washing machines are often part of the quintessential Samsung CES experience, but with the Kitchen and Bath Industry Show next month back here in Las Vegas (KBIS), Samsung is likely to hold back the best. We expect new software updates for existing products, but suspect that Samsung will save the goods for February.
By the same token, Samsung would be right at home announcing a few more capabilities for Bixby, its voice assistant to rival Google Assistant, Amazon Alexa and Apple’s Siri. Although Bixby Voice is most prevalent on Samsung’s Galaxy phones, the Korean company’s goal has long been to create an ecosystem where Bixby integrates on devices throughout your home, as well as your phone.
The main issue here is that the, a three-legged gadget announced in August to contend with other smart speakers, is . CES would be as good a time as any to address its arrival if Samsung has any hope of making headway against Amazon, Google and Apple.
Expect at the very least an update to Family Hub software for that smart fridge line.
No Galaxy S10 or Galaxy X foldable phone
Every year some overexcited rumor-monger suggests that Samsung will launch a flagship phone at CES, and every year that rumor evaporates to nothing in the desert air.
A more believable rumor tells of the, Samsung’s 10th anniversary Galaxy phone, making an early debut Feb. 20, with the arriving later, perhaps in March.
Whatever Samsung does announce, we’ll be on the ground catching every detail for you.
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: It’s six days of jam-packed events. Here’s what to expect.