Apple to let app developers offer free or discounted subscriptions via offer codes

Apple will soon let developers offer discounted or free subscriptions via new offer codes, the company has announced. Developers will be able to distribute these one-time use codes physically or electronically, which Apple says could help them acquire new subscribers, retain existing ones, or “win back” lapsed customers. Apple says the feature is coming “later this year,” and will be available to customers using iOS 14 or iPadOS 14.

App developers have previously been able to offer discounted pricing or introductory offers for subscriptions on Apple devices, but the new codes should give developers more granular control.

According to a new section added to Apple’s developer documentation, developers will be able to distribute the codes either in-person or online. For example, codes could be made available alongside the purchase of a product or sent in an email. Customers will be able to redeem them on the App Store, via the web, or directly in-app. An example screenshot posted by Apple (above) shows an offer redemption screen that gives one month of a subscription for free, before reverting to its usual $4.99 a month pricing.

The new functionality comes as Apple is facing fierce criticism from the likes of Epic Games, Hey email developer Basecamp, and others, over a perceived Apple Tax. With a few exceptions, developers are required to use Apple’s built-in payment infrastructure, which means having to give the company a 30 percent cut of any subscriptions or in-app purchases. The new offer codes don’t fundamentally change this model, but they should give developers a little more flexibility over how they attract and retain subscribers.

Originally posted: Source link

Leave a Reply

Subscribe to our newsletter

Join our monthly newsletter and never miss out on new stories and promotions.
Techhnews will use the information you provide on this form to be in touch with you and to provide updates and marketing.

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at We will treat your information with respect.

%d bloggers like this: