Amazon appears to be down on Prime Day — at least we have cute doggos

Screenshot by Joan Solsman/Techhnews

Are you seeing cute dogs on instead of Prime Day deals? That might be because Amazon’s storefront is down — according to many of us at Techhnews and a host of reports on social media — at a rather unfortunate time for the company. Amazon is holding its huge Prime Day sales event today.

According to, outage reports spiked around noon PT — just as Amazon Prime Day officially began for reals — and appear to be limited to in the United States. 

Technically, some Techhnews staff are seeing the website (and mobile app) go up and down depending on when we refresh. Lots of 404 errors, but we also sometimes see the actual site, too. Some staffers aren’t having trouble at all. 

As of 12:50p.m. PT we’re generally able to see’s homepage if we refresh, but things are still pretty borked — we’re getting errors at checkout, redirects, items in our shopping carts are mysteriously disappearing, mobile alerts are delayed, products searches are sometimes offering no results, and some of us are caught in a “Shop All Deals” loop.

No, AWS Cloud is not down, according to Amazon’s status page.

Amazon didn’t immediately respond to a request for comment.

This is a developing story… we’ll update this post with more info as we get it.

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