50 t-shirts. 50 shades. 50 ways women have said “no” and been ignored.
Following month after month of sexual misconduct accusations around the globe, two young Australian women have launched an international campaign against harassment and abuse.
Dubbed “50 Shades of No,” the campaign particularly targets the issue of consent, and features 50 t-shirts emblazoned with things real women have said to avoid sexual encounters.
“These 50 shirts feature real verbal and nonverbal signals real women gave in moments when they tried to say ‘no’,” reads the campaign brief. “All of which were ignored.”
Launching on International Women’s Day on March 8, it’s a new project from Aussie creatives Emma Clowes and Katarina Matic, who have recruited the likes of The Preatures lead singer and avid #MeToo campaigner Isabella Manfredi, among models, Instagram influencers and others to promote the shirts.
Changing in tone per shirt, statements range from “Is it ok if we just sleep,” and “I’m not feeling it,” to *pretends it isn’t happening*. The funds from each $30 t-shirt will go towards Project Consent, a not-for-profit organisation aiming to educate young people about consent.
“We believe that women need to feel supported and men given an insight into communication signals by women,” said Clowes in a press statement. “Our research and discussions with women shows it’s beyond ‘no means no’. Often times the situation is such that they want to avoid conflict, embarrassment or compromising relationships.”
“We need to move beyond ‘no means no’ and towards a culture of enthusiastic consent, where both parties take responsibility for checking in with their partner to make sure they feel safe and are having a good time,” said Matic.
Here are the 50 shades, available from the yet-to-be-live website on March 8.